Dealer Listing Optimization Platform
UI/UX
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A UX/UI case study focused on simplifying car research through guided discovery, personalized recommendations, and a clearer decision-making experience.
The goal is to helps users move from general research to a more relevant vehicle shortlist.
FragranceBuy: Deals vs Discovery
is a conceptual E-commerce redesign exploring how two different homepage strategies can support different customer mindsets.
I love online shopping...
So naturally, as a UX/UI designer, I’m always noticing the little things that make me either want to keep shopping or leave a site.