WELCOME TO MY CORNER OF THE INTERNET
HI, I'M SABRINA
I design digital experiences around how people actually behave.
UX/UI DESIGN · ECOMMERCE + CRO · FRONT-END BUILD
I DESIGN IT. THEN I BUILD IT.
UX/UI DESIGNER · TORONTO
I design ecommerce and product experiences around how people make decisions, then build them as working prototypes and Shopify front-ends.
SELECTED WORK
Design around the decision.
Four self-initiated studies. Each one is designed and shipped as a live, clickable prototype.
FragranceBuy: Deals vs. Discovery
Two homepage strategies for two shopping mindsets, each with its own hypothesis, wireframe, measurement plan and coded prototype.
Read the case study ↗
CRVNCHMODE
A guided quiz and an explainable score that match a car to a buyer’s budget and life.
Read the case study ↗
ListIQ
An AI assistant that coaches dealers toward better listings and explains every suggestion.
Read the case study ↗
Market Demand Forecaster
A forecasting dashboard that ranks next actions and shows the reasoning behind each one.
Read the case study ↗